Wednesday, October 29, 2014

Watch This Thing - Low-fi music video for Cloud Nothings' "Now Hear In"

You can go two routes when making a retro music video correctly -- you can try to use old-style visual effects to create an eye-popping spectacle with newer visual trickery and HD styling (BRTHR does this masterfully) or you can do as authentic as possible, making something that genuinely seems like it could have aired on MTV late at night in 1989. Jordan Blackmon's video for Cleveland-based Cloud Nothings' track goes the latter low-fi route, which makes sense, as the song is pure garagey indie rock goodness.

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